According to the latest report by IMARC Group, titled “Mobile Business Intelligence Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global mobile business intelligence market share.The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global mobile business intelligence market size reached US$ 11.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach a value of US$ 34.2 Billion on by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.
Mobile business intelligence (MBI) refers to the ability to offer business and data analytics services using mobile or portable devices to remote users. It enables users to use the same or comparable features and processes as a desktop-based software solution with limited computing capacity and built-in messaging functionality.
Most MBI products are equipped with advanced functions to facilitate mobile communication, enabling the instant transfer of photos, voice, or videos. They enable executive engagement and increase the value of collaboration during data analysis. Currently, MBI finds extensive applications in the banking, financial services and insurance (BFSI), IT and telecommunications, healthcare, retail, government, and manufacturing industries across the globe.
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Market Trends
The global mobile business intelligence market is primarily driven by the increasing demand for big data analytics to make crucial business decisions quickly. Moreover, the ongoing development of technology and the increasing bring your own device (BYOD) trend in enterprises are positively influencing the market growth.
Additionally, the rising public and private sector investments in the employment of MBIs is another major growth-inducing factor. Furthermore, the widespread adoption of the internet of things (IoT), which enables mobile devices to exchange data over cloud-based networks and software platforms, has catalyzed market growth. Other factors, including the rising sales of mobile phones and wearable devices, rapid automation in the banking sector, and the expanding e-commerce platforms, are also anticipated to drive the market further.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.) and Zoho Corporation Private Limited.
| Mobile business intelligence Market Report Scope | |
| Report Coverage | Details |
| Market size value in 2022 | US$ 11.7 Billion |
| Market forecast in 2028 | US$ 34.2 Billion |
| Growth Rate | CAGR of 17.5% from 2023 to 2028 |
| Base year for estimation | 2022 |
| Historical data | 2017-2022 |
| Forecast period | 2023-2028 |
| Report coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends |
| Segments covered | Solution, Deployment Mode, Enterprise Size, Application And End User Vertical. |
| Regional scope | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Key companies profiled | International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.) and Zoho Corporation Private Limited. |
| Market Dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
| Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Solution:
Software
Service
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Enterprise Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Application:
Fraud and Security Management
Sales and Marketing Management (Customer Engagement and Analysis)
Predictive Asset Maintenance
Risk and Compliance Management
Supply Chain Management and Operations
Others
Breakup by End User Vertical:
BFSI
IT and Telecommunications
Healthcare
Retail
Government
Manufacturing
Others
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.
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